How Invested Are Your Stakeholders?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 7, 2010 3:13 PM ET

Taiga Company Blog

As global expectations for ‘sustainable’ businesses practices continue to intensify, many organizations are beginning to view business sustainability as a key component to their long-term business success.  Our sustainability consulting practice finds companies are now adopting a more comprehensive definition of business sustainability.  As a result, the traditionally large gap between business planning and day-to-day action is beginning to close.   

Through our experience, we have found the key to initiating and maintaining company action is defining the unique value that sustainability concepts have to your organization.  A common and sometimes limiting strategy is to look exclusively internal for this value tie.  Instead, our sustainability consulting stresses a healthy balance of internal and external stakeholder engagement.
 
Moving beyond the initial transparent exchange of information among key stakeholders, progressive companies are increasing the ownership of those directly affected.  These successful sustainable organizations understand the value in managing their key business relationships and leverage feedback as an innovation driver. Click here to continue reading.

 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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