How GE Is Changing Business Through Shared Value

Mar 31, 2011 5:00 PM ET
Campaign: GE Citizenship

How GE Is Changing Business Through Shared Value

In this excerpt from their new book, Do More Than Give, authors Leslie R. Crutchfield, John V. Kania, and Mark R. Kramer talk about companies like GE and Unilever that improve the communities they do business in--while making a profit. Using business skills and resources to help solve social problems isn't always philanthropically motivated. Much has been written about doing well by doing good, but companies large and small are increasingly awakening to the idea of creating shared value for society while they create economic value for themselves.

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About GE
GE (NYSE: GE) is an advanced technology, services and finance company taking on the world’s toughest challenges. Dedicated to innovation in energy, health, transportation and infrastructure, GE operates in more than 100 countries and employs about 300,000 people worldwide. For more information, visit the company's Web site at
Citizenship at GE is more than a program or a set of good intentions - it is a full-time commitment built upon cultural behaviors and actions. These actions are integrated with business strategy and have defined goals, strategies and metrics that make it actionable and accountable.