How Do You Engage Financial Stakeholders in the Sustainability Conversation?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Oct 18, 2010 9:11 AM ET

Taiga Company Blog

The increasing speed and access to information has led companies to reevaluate the traditional relationships with stakeholders, including stockholders and investors.  We find these primarily financially-driven interests groups are becoming increasingly concerned with authentic, transparent, two-way communication that describes the health and business sustainability risk exposure of the organizations in which they are invested.  

This leads us to ask the question: Is your business authentically and effectively communicating its sustainable business strategy or risk exposure to stakeholders? 
 
In these economic times, investment dollars are less available than they were just a few years ago.  Our sustainability consulting is frequently involved in discussions with clients and peers concerned with start-up and business sustainability project funding options and financing qualifications.  Although ‘green’ is a hot new business opportunity, investors still seek assurances of business stability though clear communication and transparency.
 
Evidence has shown that stakeholder engagement is critical to a company’s ability to capitalize on its eco awareness, product stewardship, reputation, and overall business sustainability.  Click here to continue reading.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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