The Home Depot Foundation to Donate $1 Million Through Facebook Crowdsourcing Program
Public Decides Each Month Which Project Gets $25,000; $500,000 for Year-end Winners
(3BL Media / theCSRfeed) ATLANTA - April 1, 2011 - Today, The Home Depot® Foundation launched a venture into social media philanthropy with its Aprons in Action Facebook program (facebook.com/homedepot), which allows the public to help determine where the Foundation’s grant dollars and volunteer hours are donated.Each month, Aprons in Action will feature four community improvement projects completed by Team Depot, the Company’s associate-led volunteer force, and a local nonprofit organization. Each project team has determined the additional work it could do with more funding and volunteer assistance from The Home Depot Foundation. Facebook users will vote on their favorite proposed project, and the winner of a $25,000 Home Depot gift card will be selected based on number of votes, the impact of the prior project to the community, and the originality of the proposed project. As a finalist in the Aprons in Action Program, each nonprofit receives $5,000 in Home Depot gift cards. The finalists for the month of April are currently featured on The Home Depot’s Facebook page. Voting closes on May 1 at noon ET. The winner will be announced at noon (ET) on May 2. “Our associates use their project know-how skills in communities every day to improve the homes and lives of deserving families,” said Kelly Caffarelli, president, The Home Depot Foundation. “Our Aprons in Action Facebook program lets us connect our volunteer efforts with the entire online community. We’re excited not only about highlighting our associates’ work, but also the work of the great nonprofits we partner with to complete projects in communities across the U.S.” Much of The Home Depot Foundation’s philanthropic contribution comes from directly from associates volunteering their time and talents through Team Depot. Centered around company store locations, Team Depot partners with local nonprofits, also donating home improvement supplies to hundreds of community building projects annually. In 2010, Team Depot completed nearly 1,400 projects nationwide. “Social media and philanthropy are a natural fit,” Caffarelli says. “What we’re doing that’s a little different here is getting people to support a cause they feel good about, letting them use our money to do it and giving our associates a chance to amplify their impact in their hometowns.” The first four projects featured on Aprons in Action are:
Great Falls Children’s Receiving Home and The Home Depot Store #3103, Great Falls, Mont.
Fort Bend CORPS and The Home Depot Store #6530, Rosenberg, Texas
NeighborWorks Homeownership Center and The Home Depot Store #6966, Sacramento, Calif.
Veterans Village of San Diego and The Home Depot Store #674, San Diego, Calif.