Hollywood Stars Urge Americans to Prepare for Long Term Care Needs Through “Let’s Talk Now”

by Sangeeta Haindl
Apr 2, 2015 5:00 PM ET
Campaign: CSR Blogs


Aged care is a reality that many of us will have to face at some point. In the States, the population is ageing at a significant rate. In America more than 90 percent of adults don’t have long term care insurance, while four in ten now care for loved ones. The Department of Health and Human Services projects the population older than 85 will more than double by 2040 – a part of society that tends to require expensive and intensive medical care. Older Americans are increasingly worried about the health-care costs in their future, but few are taking steps to prepare.

The projected demands from a growing elderly population on a health care system that is currently taxed, together with continual advances and availability of expensive life-extending technology, have led to troubling questions about society's ability to look after its aging population. Now, Genworth has unveiled a short educational video, “Let’s Talk Now,” with well-known actors and media personalities Angela Bassett, Jim Nantz, Maggie Gyllenhaal, Maria Shriver, Rob Lowe and Zachary Quinto, that urges Americans to sit down with their family members and friends to prepare for their long term care needs.

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Sangeeta Haindl writes on social innovation, social enterprise, and social entrepreneurs. She is the owner of Serendipity PR, in London, U.K., where she works with high-profile brands and organizations in the public, non-profit, and corporate sectors, winning awards for her work from the communications industry. She describes herself as a Spiritual Entrepreneur, Conscious Explorer, and Futurist. She enjoys helping others, paying it forward, and being a mum.