Green Purchasing and Green Values: How Are They Matching Up?

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 10, 2011 1:15 PM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

When you consider that just in the last few years the world has seen a dramatic increase in public eco awareness, specifically in ‘green’ consumer knowledge, it is no wonder why there have been so many changes on market shelves.  Consumer choices are really making a difference. 

The massive and sudden surge of information and eco awareness has created noticeable shifts in global social, environmental, and consumer consumption and resulting expectations.  For the first time, consumers are driving environmental and social business sustainability action at the shelf.   In fact, at the PEW Center for Climate Change's Energy Efficiency Conference held in Chicago last April, one of the plenary session speakers stated a remarkable statistic.  Only 8% of what you DO is sustainable -- the other 92% is in the supply chain -- in other words, what you BUY. So in essence, your eco actions add up but the products you purchase really add up because of the cascade affect in a sustainable businesses supply chain.   Which brings us to the case in point: Sustainability is two sides of the same coin.   Business sustainability and personal sustainability.   Businesses are stepping up to the plate.  As a consumer, are you?   We can argue that there is not a lack of eco information available.  The opportunity is translating that knowledge into eco action.     Individually, we have a responsibility to seek out information on sustainable products and companies.  The easiest way to promote a sustainable lifestyle is by living your values. Sustainable purchasing is one way to demonstrate that value.  In fact, getting others involved in your purchasing habits is a great way to spread eco awareness to friends, neighbors, and others in your community.   The mindset behind sustainable purchasing includes: click here to continue reading.

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".