Good-B's Monika Mitchell interviews Raj Sisodia

Nov 22, 2010 4:15 PM ET

The Economy of Trust

Monika Mitchell, Executive Director of Good Business International, continues her "Economy of Trust Leadership" series with Raj Sisodia co-Founder of the growing movement Conscious Capitalism. "Business is not just about maximizing profits," says marketing guru and author of "Firms of Endearment: How World Class Companies Profit from Passion and Purpose."

Raj reveals how profits result from the higher purpose behind a product. Don't miss this extraordinary and enlightening conversation.   Listen Here   GBI10477