Global Brands Tap Wind Power To Boost Sustainability

Nov 23, 2011 10:43 AM ET
Campaign: CSR Blogs

Posted by Antonio Pasolini

Last month a coalition of organizations and companies launched in Brussels a technical standard for the first global consumer label for those purchasing wind power and other types of alternative energy. WindMade was conceived with support from the UN Global Compact, WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers, among other companies.

Now, other major global companies have joined the initiative, including Motorola Mobility, Deutsche Bank, Bloomberg, Method and BD (Becton, Dickinson and Co.). They have procured or have pledged to procure at least 25 percent of their operations' power consumption from wind energy. The announcement was madeduring a global launch in New York.

Companies that join WindMade can communicate the share of wind power and other renewable sources as part of the overall power demand of their operations. The overall goal is to drive demand in wind power, boost investment in clean energy and grow the alternative energy market.

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Antonio Pasolini is a Corporate Social Responsibility writer for Justmeans. A media graduate with a specialization in film and TV, Antonio Pasolini is the editor of, a top web destination for alternative energy products, news and commentary. With more than a decade's experience in journalism, Antonio has written on a wide range of topics, from technological breakthroughs by the brains at MIT to a trip to sustainable projects in the Amazon. One of his new projects involves an eco print magazine to be distributed from a selection of London shops.