Get the Word Out! Communication Tips for Promoting Workplace Giving

How to Communicate Your Giving Campaign for Improved Participation
Mar 27, 2014 2:00 PM ET
Spread the message about your Goodness Programs

Posted on the Benevity Blog

You’ve created a Goodness Program to address an issue your company is passionate about. Now you need to get people on board – and that’s all about grabbing their attention and getting them involved through an effective communication plan. The good news is that you don’t need to be Steven Spielberg to create a compelling narrative that stirs people into taking part. Inspire people at the outset to get them motivated, update frequently to keep them involved, and share the good outcomes and impact afterwards to instill a sense of accomplishment. Here’s a look at how to get the word out, and start-to-finish program communications that get more people participating.

1. The Hook – Grab People’s Attention

In the beginning you need to capture people’s interest and make them feel strongly about the problem. What’s the big issue, and how is it affecting people? Why should people get involved, and what will they help accomplish? Address the Why – through real-life details, powerful pictures, and uplifting examples of the positive outcomes you can help achieve. If you want some best practices, check out charity: water.

Putting it in Action: Plan your initial communication around the Why. Use your email newsletter, blog posts, and internal communications to tell people about the Big Issue – and how you plan to help.

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