General Mills Marks Strong Year of Health Improvements

(3BL Media / theCSRfeed) Minneapolis, MN - Oct. 11, 2011 - General Mills today announced that it improved the health profile of products comprising approximately 25 percent of its U.S. Retail sales volume in fiscal 2011. General Mills first began tracking and quantifying health improvements in 2005. Between fiscal 2005 and fiscal 2011, the company has improved the health profile of 64 percent of its U.S. Retail sales volume. Improvements have included adding whole grains, fiber and calcium, and reducing calories, sugar, sodium and trans fats.

• Increased Whole Grain: We continue to add whole grain to our Big G cereals. In fiscal 2011, we launched additional brands with whole grain including a new variety of Cascadian Farm cereal and Good Earth Dinner Kits, each with at least 8 grams of whole grain per serving.

• Increased Calcium and Vitamin D: In fiscal 2011, we increased the calcium and vitamin D in Yoplait Original to 50 percent of the recommended Daily Value of calcium and 50 percent of the recommended Daily Value of vitamin D in every cup.

• Reduced Sugar: General Mills continues to reduce sugar in cereal. Since 2007, we’ve lowered sugar levels in our kid cereals by more than 14 percent on average, with some reduced as much as 28 percent. General Mills announced in December 2010 that all cereals advertised to children had been reduced to 10 grams of sugar or less per serving, with some already at 9 grams per serving. 

• Reduced Sodium: We also continue to reduce sodium in cereal. We’ve reduced sodium by 10 percent across our cereal portfolio since 2008. In fiscal 2011, we also made significant strides in lowering sodium in other brands, including several Progresso soups, many Muir Glen tomato products and Shake ‘n Pour Bisquick.

“Our goal with all health improvements is to maintain the great taste, value and convenience consumers have come to know and trust from General Mills,” said Belton.

• Formulating new products to include at least a half serving of whole grain, fruit, vegetables or low or nonfat dairy.

• Reducing calories, fat, saturated fat, trans fat, sugar or sodium by 10 percent or more.

• Formulating new products to meet specific internal requirements that include limiting calories, and meeting “healthy” criteria per labeled serving.

• Increasing beneficial nutrients such as whole grain, fiber, vitamins and minerals by 10 percent or more.

• Fiber One 80 Calorie Cereal – Each serving of Fiber One 80 Calorie cereal provides 40 percent of the Daily Value of fiber and calcium and 25 percent of the Daily Value of important vitamins and minerals including iron, vitamins B1, B2 and B6, folic acid and zinc, with just 80 calories per serving.

• Yoplait Light with Granola – Yoplait Light with Granola, launched in July, is yogurt with fruit on the bottom and a lid filled with 100 percent natural granola on the top. Flavors include Strawberry, Blueberry, Peach and Cherry.

For a complete overview of General Mills’ commitment to health and wellness, download the company’s 2011 Corporate Social Responsibility Report at GeneralMills.com.