FTC's Green Guides: Impacts On Renewable Energy Marketing Webinar

Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines
Nov 19, 2010 4:00 PM ET

(3BLMedia/theCSRfeed) November 19, 2010 - The Federal Trade Commission's (FTC) newly proposed revisions to its Guides for the Use of Environmental Marketing Claims (Green Guides) will have substantial impacts on renewable energy marketing. The updated Green Guides promise to apply a more rigorous standard to environmental claims used in all forms of marketing, promotional materials, and digital and electronic media.In the 12 years since the last update of the Green Guides, the renewable energy and carbon offset markets in the U.S. have exploded. Total Green-e Energy Certified retail transactions to customers reached 18 million MWh in 2009, a 43% increase from 2008 that represented 62% of all retail sales in the voluntary market. The proposed update to the Green Guides directly addresses this growing market, articulating appropriate claims relating to the sale and use of renewable energy certificates and carbon offsets, as well as new standards for the use of certification marks and eco-logos.

In this one-hour webinar, our distinguished panel of experts will discuss the impacts of the new Green Guides on generators, marketers, purchasers, and product manufacturers. Join us for a timely and engaging discussion on how to prepare for more stringent enforcement, and how to avoid costly litigation and accusations of "greenwashing" in your marketing claims.


Title: FTC's Green Guides: Impacts On Renewable Energy Marketing: Renewable Energy and Carbon Offset Marketing and Claims Under the Revised Guidelines

Who:  Aaron Hendelman, Partner, Wilson Sonsini Goodrich & Rosati; Robin Quarrier, Green-e Analyst & Counsel, Center for Resource Solutions; and Laura Thompson, Director of Technical Marketing & Sustainable Development, Sappi Paper

When: Wednesday, December 1, 2010, at 11 am PDT/ 2 pm EDT (1 hour)

How:  To Register Now, click here.

Cost: $125 to dial in, $175 to dial in and receive continuing education credit ($50 for each additional person on the line who wishes to receive credit). When registering online use the Special CRS Code AOD and receive a $25 discount on registration and earn CLE credits for no extra cost! If registering by phone, tell them the Code AOD and receive the CRS discount. Financial aid is available to those who qualify. Contact Law Seminars International for more information at http://www.lawseminars.com.