Finding the Ease in Living Green

May 4, 2010 4:45 PM ET

Taiga Company Blog

A sustainable lifestyle often means different things to different people.  For those with broad eco awareness and who are well versed in sustainability concepts, living sustainably may be very different than someone just beginning to make sustainable life changes.  By viewing sustainable change from a personal perspective, a sustainable lifestyle becomes a more manageable pursuit. 

In our sustainability consulting, we hear a number of opposing comments to sustainable living.  Some of the most frequent comments we hear from clients and peers are:
 
•    “There is just too much effort involved in living a sustainable lifestyle.”
•    “I can’t afford to make sustainable changes.”
•    “Sustainable living does not apply to my life.”
•    “I am already living a sustainable lifestyle.”
 
Whether in business or in your personal life, sustainability is a personal journey that does not have an end or a state of completion.  Too often we find our clients focused on the “top of the mountain."  They become overly concerned with the gap between where they are and a far-reaching reference point or comparison they have defined for themselves. 
 


Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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