(3BLMedia/theCSRfeed) St. Petersburg, FL - November 12, 2010 - According to new consumer research on household cleaning products by EcoFocus Worldwide, a research based consulting company, corporations have huge new market opportunities in the “green” cleaning product space. Last year, retail sales of green cleaners hit $557 million which is only 3% of the $18.6 billion household and laundry cleaner market*.  The research findings, which are based on the EcoFocus 2010 US Trend Survey of 4,500+ Americans ages 18-65 years, show that features related to the health of the environment and to personal health are the most desirable when purchasing green cleaning products today: for 71% of buyers, biodegradable ingredients are at the top of their shopping list; followed by hypoallergenic ingredients for 67% of buyers. Around half of shoppers find plant-based cleaners and those made without chemical dyes or fragrances to be desirable.