EcoFocus Report Identifies Opportunities for Companies to Target $18.6 Billion in Household Cleaning Products
For Mainstream Consumers, CPG Companies Need to Offer High Performance and Affordable Green Cleaning Options
(3BLMedia/theCSRfeed) St. Petersburg, FL - November 12, 2010 - According to new consumer research on household cleaning products by EcoFocus Worldwide, a research based consulting company, corporations have huge new market opportunities in the “green” cleaning product space. Last year, retail sales of green cleaners hit $557 million which is only 3% of the $18.6 billion household and laundry cleaner market*. The research findings, which are based on the EcoFocus 2010 US Trend Survey of 4,500+ Americans ages 18-65 years, show that features related to the health of the environment and to personal health are the most desirable when purchasing green cleaning products today: for 71% of buyers, biodegradable ingredients are at the top of their shopping list; followed by hypoallergenic ingredients for 67% of buyers. Around half of shoppers find plant-based cleaners and those made without chemical dyes or fragrances to be desirable.
EcoFocus Worldwide conducts consumer trend research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace. Clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services. http://www.ecofocusworldwide.com.
