Do’s and Don’ts: Communicating to Customers About Your Circular Products and Services

By Paula N. Luu
Feb 8, 2019 2:45 PM ET
Paula N. Luu, Erb Institute for Global Sustainable Enterprise, University of Michigan | MBA/MS 2019 (Image courtesy of U.S. Chamber of Commerce Foundation)

Originally published on U.S. Chamber of Commerce Foundation

Until recently, we have lived in a linear economic system that operates under a “take, make, and dispose” philosophy, which ends in waste. In contrast, circular economies develop services and products that are guided by three main principles: design out waste and pollution, extend the life cycle of materials and products, and regenerate ecosystems.

There is a huge opportunity for businesses to better communicate these new concepts and engage consumers in recognizing and changing their purchase patterns for more sustainable consumption. Furthermore, timely and on-point messaging keeps customers engaged with your company’s brands.

This list of do’s and don’ts is a starting point for companies looking to improve communications regarding circular economy and sustainability—or companies that are communicating about their circular ambitions, products, and services to their customers for the first time.

Continue reading on the Erb Institute Site