Digital Marketing Services Veteran Kevin Mabley Joins Recyclebank as SVP of Product Management and Innovation

Mabley to lead the expansion of company’s digital offerings to drive sustainable consumption
Mar 30, 2011 1:00 AM ET
Campaign: Corporate News

(3BL Media / theCSRfeed) NEW YORK CITY, NY—WEDNESDAY, MARCH 30, 2011—Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses, today announced that Kevin Mabley has joined the executive team as senior vice president of product management and innovation. Drawing from his extensive experience in digital marketing services and strategy, Mabley will be responsible for leading Recyclebank’s product teams to expand the platforms and strategies that Recyclebank uses to inspire and reward consumers for living more sustainable lifestyles. 

“Kevin has a proven track record in developing original digital marketing strategies and services closely aligned with customer demands,” said Jonathan Hsu, CEO of Recyclebank. “With Recyclebank’s membership growing rapidly and our corporate partners seeking innovative new ways to educate and engage consumers around greener practices, Kevin’s experience in digital marketing with Fortune 500 brands will be an extremely valuable asset.”   In his new position with Recyclebank, Mabley will apply his nearly 20 years of experience providing B2B and B2C marketing services to authentically engage consumers to live green lifestyles and foster brand loyalty among Recyclebank’s corporate partners. Mabley will oversee the expansion of Recyclebank’s new product innovation, digital strategy integration and implementation, and customer engagement strategies across the company’s programs and platforms — such as the Learn & Earn campaigns and Points for Planet program. Mabley will also be a key collaborator in ensuring these offerings result in a measurable, trackable impact on the environment, as is inherent to Recyclebank’s mission.   Before joining Recyclebank, Mabley spent the last eight years at Epsilon, where he held a variety of strategy and services management roles. Most recently, he served as senior vice president of Digital Strategic & Analytic Consulting for Epsilon Inc., leading multi-channel digital strategy for global Fortune 500 clients across web, email, search, display, mobile, and social media. Kevin also led Epsilon’s professional services divisions, servicing some of the world’s largest brands in the areas of marketing strategy, market research, creative development, customer acquisition, campaign operations, and cross-channel measurement and analytics. Prior to Epsilon, Kevin was vice president of Account Management & Strategic Services at DoubleClick Email Solutions (now Google), building digital marketing strategies for DoubleClick’s most prestigious accounts, managing key client relationships, and overseeing the delivery and execution of technical services. Before joining DoubleClick, Kevin was co-founder and vice president of Cyber Dialogue online market research and CRM venture with Yankelovich Partners. He previously worked at Yankelovich directing custom and syndicated market research projects in telecommunications, new media, CPG, retail, and financial services.   # # #   ABOUT RECYCLEBANK Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and taking other environmentally-preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit