Cupcakes for a Cause Week Is Here - Cupcakes for a Cause Campaign Supports Children Affected by Cancer

Cupcakes for a Cause Week Is Here - Cupcakes for a Cause Campaign Supports Children Affected by Cancer

Presenting sponsor, göt2b, joins over 700 bakeries nationwide to make life a little sweeter and brighter for children and families affected by cancer
Monday, September 20, 2010 - 12:00pm

CAMPAIGN: Cupcakes for a Cause

CONTENT: Press Release

(3BLMedia/theCSRfeed) New York, NY - September 20, 2010 - From September 20 - 26, 2010, during Childhood Cancer Awareness Month, over 700 bakeries and grocery and convenience stores across the country will team up with parents and kids for the seventh annual Cupcakes for a Cause® Week. The campaign raises money to help children affected by a cancer diagnosis – either their own or that of a family member. 
Participating bakeries will sell cupcakes and donate a portion of the proceeds from their sale to CancerCare for Kids®, a program of the national nonprofit organization, CancerCare, that provides free, professional counseling and support services to children and families affected by cancer. Cupcakes sold through the Cupcakes for a Cause campaign bear a smiley-face candy topper, the icon of the CancerCare for Kids program. Last year’s campaign raised nearly $100,000.
“Cupcakes for a Cause is a great way to do something fun with your family while helping children and families affected by this devastating illness. Our professional oncology social workers help children understand cancer, talk about their feelings and become less afraid,” said Helen Miller, Chief Executive Officer of CancerCare. “This year, we’re delighted to have göt2b support this important campaign.”
"göt2b is proud and honored to sponsor Cupcakes for a Cause,” said Grace Esteban, Brand Manager göt2b Styling. “We're delighted to partner with CancerCare to build awareness of this amazing program and believe people will be inspired to do good, feel good and look good too!"
göt2b is also sponsoring the campaign’s virtual e-Cupcakes application on, where anyone can decorate their own virtual e-Cupcake and send it to a friend. For every e-Cupcake sent in September, göt2b will make a $1 donation to CancerCare, up to $10,000.
There’s even a third sweet way to support CancerCare for Kids – anyone can host a bake sale and donate the proceeds to CancerCare for Kids. Visit to download a free Bake Sale Toolkit, sponsored by göt2b, including tips on how to coordinate and promote your bake sale, along with ready-made flyers and signs.
Visit for a complete list of participating locations nationwide, to send an e-Cupcake, and to download your own Bake Sale Toolkit.  For more information about CancerCare andCancerCare for Kids, please visit  
About CancerCare and CancerCare for Kids
Founded in 1944, CancerCare is the oldest and largest organization providing free professional counseling, educational programs, financial assistance, and practical help to people with cancer, their loved ones, and health care professionals across the country. CancerCare’s professionally trained oncology social workers address the complex needs of children affected by cancer and their families through the CancerCare for Kids program. The CancerCare for Kids program provides free support services including counseling, patient education, and financial assistance to children who are affected by cancer and their families.
ABOUT Cupcakes for a Cause®
The 7th Annual Cupcakes for a Cause Campaign will take place September 2010, with Cupcakes for a Cause Week happening September 20-26, 2010. Last year's campaign was a great success, raising nearly $100,000 for CancerCare for Kids, a program that provides free support services to children affected by cancer and their families. Cupcakes for a Cause began in 2004 when CancerCare enlisted a small group of New York City bakeries to bake and sell special cupcakes to support the program. For more information, please visit
ABOUT göt2b, a Schwarzkopf & Henkel brand
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500. Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair styling products, and Loctite® adhesives. Visit or for more information.  


Christina Wyman