CSR Report Special Edition Presents CSR for Investors: “CSR and Brand Reputation Management”

Apr 6, 2011 3:30 PM ET

3BL Media, the experts in corporate social responsibility (CSR) and sustainability communications, has launched “CSRreport Special Edition: CSR for Investors” on Reuters Insider. The 12-part video series will give an overview of how corporate social responsibility is affecting the bottom line of public companies, and how investors and traders are increasingly including CSR in their decision-making.

The third segment, “CSR and Brand Reputation Management,” examines how two auto companies, Ford and Toyota, have approached their brand as a commodity, a measureable asset that represents a company’s value proposition. Reports on how much a good reputation adds to the bottom line—and how much a bad reputation can subtract.

Click here to view CSR and Brand Reputation Management on Reuters Insider.

The series has debuted exclusively on Reuters Insider, an interactive on-demand video platform designed to change the way financial professionals consume and distribute news, research and information. Reuters Insider combines in-depth commentary and analysis from Thomson Reuters with that from select content partners, and distributes this to over 550,000 financial professionals worldwide.

CSR Report Special Edition: “CSR for Investors” can be subsequently viewed on the 3BL Media CSR and Sustainability Channel on Reuters Insider and throughout the 3BL Media distribution network of affiliates, aggregators, portals, research databases, social networks and online communities.
For additional information, please contact:
John Howell, Producer
3BL Media
866-508-0993 x121