Create Meaningful Work: Key to Profitability and Employee Retention

“Engaged employees are not just committed. They are not just passionate or proud. They have a line-of-sight on their own future and on the organization’s mission and goals. They are enthused and in gear using their talents and discretionary effort to make a difference in their employer’s quest for sustainable business success”.  - Employee Engagement Report 2008.  

Sounds good, right?  The question is, "How do I get my employees this engaged?"  The answer:   Leadership.  Leading is about making sure, first of all, that the company is engaged in changing people's lives for the better. When that's the case, employees' awareness that they have a lot to do with the company's work lights their fire from within. That inner flame causes them to bring their imagination and creativity to the enterprise. They feel it's "their" company, and they take ownership of the customers.    So what does this have to do with sustainability? Click here to continue reading.  

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