Ghandi said, "The best way to find yourself, is to lose yourself in the service of others" and while the business world has traditionally recognized, to some extent, the social impacts of their decision making,  not all organizations have seen the value in proactive community engagement.    However, the growth in social and eco awareness has made the link between business sustainability and a thriving community more visible today than it ever has been before.  Companies are more directly tied to the sustainability of the community in which they operate.  As a result, executives are left questioning the role of business in community and how to build the relatedness of a corporate sustainability plan in relation to community.