Companies Look to Save Time and Money Reporting on Sustainability with Measurabl

Nov 25, 2013 3:00 PM ET

San Diego, Calif., November 25, 2013 /3BL Media/ - Measurabl, a cleanweb software startup for sustainability reporting, is piloting the enterprise version of its software with several notable organizations including VMware, Clarion Partners and Gables Residential. These innovative "Early Adopters" are part of a collaborative, cross-industry effort to fundamentally change the confusing, cluttered landscape of sustainability reporting by making disclosure easier, data more meaningful and action less costly.

Clarion Partners is an SEC-registered real estate investment advisor that manages $28 billion in total assets with 200 institutional domestic and international investors and 270 employees in the United States, Brazil and the UK. Clarion’s large and diverse real estate portfolio makes reporting to GRESB challenging and time consuming. “Measurabl’s software and strategic consulting have helped us to improve the quality of our reporting while reducing our costs and staff time,” says Bohdy Hedgcock, a Vice President at Clarion Partners who manages the company’s sustainability reporting process.

Based in Palo Alto, CA, VMware is a world leader in virtualization and cloud infrastructure solutions.

“Being ‘green’ at VMware means more than just helping organizations reduce energy consumption and IT infrastructure costs through virtualization and cloud computing solutions. It’s who we are as a company," said Nicola Acutt, vice president of the VMware Foundation and Sustainability. “We have entered into this relationship with Measurabl so that we can do a better job of tracking company sustainability metrics, reporting our findings, and continuously challenging ourselves to improve." 

Measurabl’s Founder and CEO, Matt Ellis, is the former Director of Sustainability Solutions at CBRE (NYSE:CBG), the world’s largest commercial real estate services company. His experience consulting on sustainability for Fortune 500 firms inspired him to create a simple way to disclose non-financial data.

“I saw the pain and expense around sustainability reporting first hand. It was discouraging companies from getting important data out there and preventing them from taking advantage of opportunities to improve their business,” says Ellis. “That’s why our laser focus on reducing reporting cost and burden has been met with such a warm reception - companies are exhausted with the status quo and anxious to find a better way forward. They see piloting with Measurabl as part of their sustainability program – a way to create real solutions for themselves, their suppliers and their industry.”

Early Adopters battle-test Measurabl’s software and provide detailed feedback. In exchange, participants get preferred pricing on the enterprise platform.

Measurabl’s software simplifies the reporting process by allowing users to complete multiple sustainability reports at once. Its technology can sync with the user’s primary data sources, such as utility companies and travel providers, to import and format data, eliminating spreadsheets and tedious calculations. Its step-by-step “wizard” approach eliminates confusion, while its response check feature validates data entry and alerts users to potential errors. The company continues to expand partnerships with a variety of data providers to enable seamless integration of clients’ waste, water and energy data with its software.

Measurabl’s Board of Directors includes Josh Henretig of Microsoft and Dave Pogue of CBRE. To date, the company has raised nearly $700,000 in seed capital, with a goal of $1.25 million before year-end.

The company plans to release version 1.0 of its commercial platform during Q1 of 2014.


Measurabl is sustainability, simplified. Our web-based wizards use automatic data import technology and a step-by-step process to help companies report sustainability performance in a snap, benchmark performance using analytics and translate disclosure into action. By making it possible for any organization, regardless of size, expertise or level or resources, to report and take action on sustainability, we’re setting a new standard for non-financial disclosure. To learn more about Measurabl, please contact or visit