Measurabl Launches Commercial Reporting Tool for GRESB

Apr 1, 2014 11:00 AM ET

San Diego, Calif., April 1, 2014 /3BL Media/ - Measurabl, a San Diego-based software startup for sustainability reporting, has launched its reporting solution for the annual Global Real Estate Sustainability Benchmark (GRESB) Survey. The company’s product for GRESB has been in extensive industry pilots for the last year.

GRESB is the world’s leading sustainability reporting standard for commercial real estate owners, asset managers and developers. Its annual survey period opens April 1 and closes June 31. Nearly 50,000 commercial properties and 550 companies responded to GRESB in 2013 with more reporters expected this year as pressure mounts from real estate investors who are demanding better disclosure around sustainability performance.

It can take survey participants weeks and even months to gather and format the appropriate asset-level data for disclosure through GRESB. Much time is also spent collecting and sorting through qualitative information such corporate policies and governance practices, as well as coordinating with outside consultants who are often hired to complete the tedious task.

Measurabl’s cloud-based software automatically collects asset-level data and guides users step-by-step through the GRESB reporting process. Early adopters of Measurabl’s software include real estate titans Clarion Partners, Gables Residential, USAA Real Estate Company, and the flagship US business unit of CBRE Global Investors, the world’s largest real estate asset manager.

“The challenge around sustainability reporting is threefold,” says Matt Ellis, Measurabl’s Founder & CEO. “First, companies struggle to get asset-level energy, carbon, water and waste data aggregated into the right format. Second, it takes too long to coordinate responses across large organizations. Third, responding to the variety of sustainability standards and formats is confusing and burdensome. Measurabl has been industry-designed to remedy all three pain points.”

Beyond GRESB, the company is already piloting or in talks to develop its second generation of reporting solutions intended to support the Carbon Disclosure Project (CDP), the Global Reporting Initiative (GRI), the Dow Jones Sustainability Indices (DJSI), and the Sustainability Accounting Standards Board (SASB). Measurabl’s ultimate mission is to make sustainability reporting something any organization can do regardless of size, resources or expertise.

“This year Measurabl will invest well over a million dollars in making it easier and more accurate to respond to these sustainability standards” says Ellis. “In so doing, we are helping standards bodies like GRESB get better adoption, and our clients more readily disclose and take action on sustainability performance.”

Companies like CBRE, Microsoft, and Intuit are represented on Measurabl’s Board of Directors and Advisory Board. The company oversubscribed its first $750,000 seed round and is now rolling commitments into its next round aimed at enhancing and expanding its reporting solutions.



Measurabl is sustainability reporting, simplified. Out software uses automatic data import technology and a guided, step-by-step process to help organizations complete sustainability reports, manage their supply chain, benchmark, and improve performance. By making it possible for any organization to report on sustainability — regardless of size, expertise or resources — we’re setting the standard for non-financial disclosure. To learn more about Measurabl, please contact or visit