Colombian Youth to Use Media for Social Change

May 4, 2011 2:15 PM ET

(3BL Media / theCSRfeed) May 4, 2011 - PCI-Media Impact (Media Impact) and Fundación Social have partnered to launch four new Entertainment-Education (E-E) initiatives to promote youth participation in the design of community development plans throughout Colombia.  Entertainment-Education is the purposeful incorporation of educational content into entertaining media to simultaneously inform and amuse audiences. 

The initiative specifically targets nearly 100,000 youth in four regions of Colombia – Bogotá, Ibagué, Pasto and Union and Barbosa – all of which have been identified by Fundación Social as high priority areas.   The total population of these four regions is more than 2.2 million people. The program will use a variety of media -- radio, video and comics -- to give legitimacy to youth cultural expressions in their communities; encourage youth participation in community development planning; and promote peaceful co-existence for citizen.   This video was produced by participants from a Media Impact-led Entertainment-Education workshop held from April 4th to 9th in Colombia.  The actual productions will encompass a variety of issues and will be played over a series of weeks to build listenership and reach the audience with the critical messages it contains.

PCI-Media Impact empowers communities worldwide to inspire enduring change through creative storytelling. 
For 25 years, we have worked with local partners to produce programs that address the most pressing social and environmental issues. Using our unique My Community methodology, we engage and empower audiences around the world to improve their own lives. Working with local partners, we change the world one story at a time. For more information, please visit: