Continues Green Watching Campaign

Feb 4, 2011 10:05 AM ET
Campaign: Green Watching Continues Green Watching Campaign

Starting this February in anticipation of increased corporate environmental messaging leading up to Earth Day, is announcing the continuation of the ”Green Watching” campaign the group first launched the campaign last year to help consumers question corporate environmental marketing and support companies taking meaningful climate action. and partnering non-profits will encourage consumers to use the

website, free iPhone and smart phone apps to send Green Watching messages to companies saying they see the difference between real green action and meaningless green advertising.

“If consumers raise their voices demanding true corporate climate action, companies will respond. Companies are constantly trying to meet the needs of consumers, but they need to hear that climate leadership is one of those needs. Through Green Watching, we want to ensure companies recognize that consumers want to spend their hard-earned dollars with companies taking true climate action,” said Mark Harrison, Campaign Coordinator,’s

Green Watching campaign will reinforce its annual corporate climate scores, which help consumers realize the climate action or inactions of 150 scored companies representing over 3,000 brands. The campaign goal is simple: to stop companies from greenwashing consumers and to highlight companies taking climate action with substance.   Join the Green Watching campaign to make sure companies know climate change matters to you.

Follow the campaign on

Facebook and Twitter and check out the latest scores

Mark Harrison is the Campaign Coordinator at and can be reached at

Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard -- launched in June 2007 -- helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world's most well-known companies to take the issue of climate change seriously. Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated nearly 150 companies in sixteen major consumer sectors with plans to expand the number of companies and sectors. Climate Counts' work has appeared in many of the world's leading media outlets, among them the New York Times, National Public Radio, The Economist, BBC World Service, the Wall Street Journal, Newsweek, The Huffington Post, and the Harvard Business Review. The organization launched its free iPhone app and its Climate Counts Industry Innovators (i2) program in early 2010.