Championing Circular Design: PATRÓN® CRISTALINO Activation at Miami Airport
Miami, FL, June 24, 2025 /3BL/ - Bacardi Global Travel Retail brought a fresh wave of excitement to Miami International Airport (MIA) this month with a dynamic pop-up activation which spotlighted PATRÓN® CRISTALINO, the brand’s latest super-premium innovation.
The month-long promotion not only celebrated the new crystal-clear, oak-aged PATRÓN expression but also reinforced the company’s commitment to reducing its impact on the environment by repurposing key structures from previous PATRÓN activations at MIA.
Demonstrating dedication to eco-conscious design, Bacardi Global Travel Retail has reused and refreshed the pop-up’s signature agave-inspired lattice bar structure, a fixture used at MIA for three consecutive years. By re-imagining existing promotional materials, waste is reduced while maintaining the premium aesthetic synonymous with PATRÓN.
“PATRÓN CRISTALINO is redefining the fast-growing cristalino category and Miami Airport is the perfect stage to introduce it to discerning travelers,” said Geoff Biggs, Regional Director Americas, Bacardi Global Travel Retail. “By reusing our pop-up infrastructure, we’re proving that making sustainable choices and luxury can go hand in hand. It’s a virtuous circular business model we are hoping to use in promotions at other high-profile airport locations.” ENDS
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