A Cause Marketing Partnership Inspired by Employee Enthusiasm & Ice Cream

Apr 1, 2015 12:45 PM ET

America's Charities Blog | A Cause Marketing Partnership Inspired by Employee E…

Ice cream for breakfast anyone?  It’s a tradition nearly 7,500 children experience with their families each year at Give Kids The World Village (GKTW), a 70-acre, nonprofit “storybook” resort in Central Florida that provides memorable, magical, cost-free experiences to children with life-threatening illnesses.

Watching a child battle a life-threatening condition is a heart-aching experience no family should ever have to endure.  Fortunately, GKTW Village gives those families and children a chance to take a vacation from their illness. Upon arrival at GKTW Village, families are able to escape instantly into whimsical venues, entertainment attractions, and fun activities like a Winter Wonderland celebration (complete with carriage rides), old-fashioned fun at the world’s largest and only life-sized CANDY LAND game, daily surprises from the Gift-Giving Fairy, and ice cream practically anytime of the day – even for breakfast! 

These activities have inspired more than joyful moments for families though; they’ve inspired corporate-nonprofit partnerships like that of GKTW Village, ALEX AND ANI and the brand’s philanthropic division, CHARITY BY DESIGN.

>> Continue Reading