Cascades Moka Bathroom Tissu Wins Bronze Stevie Award in 2013 International Business Awards

Aug 19, 2013 9:05 AM ET

Cascades once again honored for its sustainable and innovative practices

CANDIAC, QC, Aug. 19, 2013 /3BL Media/ - Cascades today announced that its Cascades® Moka® 100-percent recycled unbleached bathroom tissue has been honored with a bronze Stevie® Award in the prestigious International Business Awards℠ (IBA). Honored in the "Best New Product or Service of the Year—Business-to-Business Products" category, the commercial tissue, with its beige colorTM*, was praised by offering uncompromised softness and hygiene qualities with a recipe that significantly reduces environmental impact.

"Our Cascades Moka bathroom tissue is a true example of what innovation and care for the environment can bring to a marketplace hungry for products that are kind to the environment", said Suzanne Blanchet, Cascades Tissue Group CEO. "Practicing sustainability is in our DNA at Cascades and guides everything we do."

Cascades will receive its award on October 14 at a gala event in the W Hotel in Barcelona, Spain. This is the second time in recent years that a Cascades product has won a Stevie Award. Cascades Antibacterial won a 2011 Stevie Award for Best New Product in the Health Category.

Innovation at the Service of Environment 
In addition to eliminating chemical whitening, Cascades Moka tissue paper is made of a pulp mix composed of 100 percent recycled fiber, 80 percent of which is post-consumer material and 20 percent is recovered corrugated boxes. A detailed life cycle analysis confirmed the clear advantage of this recipe, as it has an environmental impact 25 percent smaller than Cascades traditional recycled products, which are whitened without chlorine. The product's innovative nature was honored before, as it won Gold level from the Green Manufacturer 2013 Product Innovation Awards and a Novae Competition Eco-Design Award in 2012.

Earlier this year, Cascades extended the Cascades Moka product line with facial tissue based on the success and growing demand of this innovative bathroom tissue.

*The beige color of the paper is a trademark of Cascades Canada ULC.

About the IBA 
The International Business Awards are the world's premier business awards program. All individuals and organizations worldwide - public and private, for-profit and non-profit, large and small - are eligible to submit nominations. The 2013 IBAs received entries from more than 50 nations and territories. Nicknamed the Stevies for the Greek word for "crowned," the awards will be presented to winners at a gala awards banquet at the W Hotel in Barcelona, Spain on October 14.



Cascades Tissue Group, a division of Cascades, ULC, is the fourth largest manufacturer of tissue paper in North America. Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fiber. The company employs more than 12,000 men and women, who work in more than 100 units located in North America and Europe. With its management philosophy, close to half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades continues to serve its clients with innovative products. Cascades' shares trade on the Toronto Stock Exchange, under the ticker symbol CAS. 



Melanie St-Pierre 
Communications and Sustainability 
Cascades Tissue Group 


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