What Does It Take to Build a Circular Economy?

A circular economy is built on extending the lifecycle of materials and resources that have already served their original intended purpose. By reusing and recycling materials over and over again, nothing becomes waste. The foundation of such a system centers on stewardship: keeping materials out of landfills and toxins out of the air, and using only what we need as efficiently as we can. These sustainable innovations and practices propel the circular economy.

In this series sponsored by Sustana, a leader in fiber and paper products with deep experience in sustainable innovation through its Sustana Fiber and Rolland Paper brands, we’ll take a closer look at the solutions businesses can employ to help build the circular economy of the future. From capturing manufacturing emissions to produce clean energy, to developing solutions for hard-to-recycle waste, to building supply chain partnerships, these sustainable innovations bring fiber and paper products full circle to enhance the future of business, the planet and society.


Content from this campaign

Responsible Business & Employee Engagement

ESG for SMEs: How Small- and Medium-Sized Businesses Can Embrace ESG for Long-Term Growth
Sustainable impact and innovation were top of mind for Jeffrey Crawford when he joined as vice president of sustainability at Sustana, a sustainable recycled fiber, and paper manufacturer that Blackstone recently acquired.

Supply Chain & the Circular Economy

What It Takes To Recycle More Packaging on the Path to a Circular Economy
Ever wondered what goes into the recycled-content products and packaging you see on store shelves? The short answer: a whole lot.

Supply Chain & the Circular Economy

We Actually Have the Technology to Recycle Paper Coffee Cups, but Can It Scale?
For the sustainability-minded consumer, grabbing a coffee on the run can turn into a pain in the conscience.

Supply Chain & the Circular Economy

How E-Commerce Can Push the Sustainable Packaging Trend
The rise of e-commerce has also given rise to enormous piles of discarded shipping boxes and packaging materials that sit at the curbside as monuments of waste.

Supply Chain & the Circular Economy

Raising the Recycled Paper Bar for Better Branding
When recycled paper first became mainstream, it was mainly confined to cardboard, paper towels and other uses that tolerate a certain degree of coarseness.

Supply Chain & the Circular Economy

As Momentum Against Plastic Grows, Paper Recyclers Rise to Meet New Challenges
The movement against single-use plastics could pose a new challenge for paper recyclers.

Supply Chain & the Circular Economy

Landfill Gas Has Big Potential in the Circular Economy
As momentum for the circular economy grows, some companies are finding ways to build a simple circle into a complex web that deploys more than one sustainability strategy.
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