Teen Road Safety Initiative

Beyond the Driving Test 

Automobile accidents are the No. 1 killer of teens in America, with 5,000 deaths each year. What’s more, of the 2.2 million accidents per year among inexperienced drivers, 12 percent can be attributed to tire related issues, such as insufficient tread or pressure. Even so, few driver’s education programs offer instruction on tire maintenance and safety. Because many of these accidents are preventable, Michelin and FIA have joined together to launch a new campaign, Beyond the Driving Test, to raise awareness of tire maintenance and safety.

Beyond the Driving Test

 

Videos from Client

Content from this campaign

Education & Workforce Development
Michelin And FIA Announce $100,000 Grant Program to Increase Teen Awareness of Tire Safety
Education & Workforce Development
Michelin Expands 'Beyond The Driving Test' Campaign During National Teen Driver Safety Week
Education & Workforce Development
Infographic: What Teen Drivers Need to Know . . Beyond the Driving Test
Education & Workforce Development
Is Driver’s Ed Failing America's Teens?

More from Michelin

Michelin Development

Michelin supports small businesses in communities where the global tire manufacturer has operations through its Michelin Development program. Started...

Teen Road Safety Initiative

Beyond the Driving Test Automobile accidents are the No. 1 killer of teens in America, with 5,000 deaths each year. What’s more, of the 2.2 million...

Michelin Challenge Bibendum

Created more than 15 years ago, the Michelin Challenge Bibendum has been held in Europe, the United States, Japan, Brazil and China and is actively...