What is meant by “enlightened self-interest,” and how does it inform consumer decisions? Shel Horowitz, a profitability and marketing consultant for green and sustainable businesses, thinks that moving forward, more and more of us will be doing our own legwork when it comes to making well-informed purchasing decisions. Furthermore, he thinks that more socially-responsible consumer choices have a hidden bonus: more profit. This week on Sea Change Radio, we speak to Horowitz about the ripple effect of socially-responsible business practices into developing nations, talk about the business edge that comes with being a socially responsible company, and break down the role of the general public in all of this.