PurPle: Purpose + People

PurPle: Purpose + People

What it means to be a good corporate citizen has changed from Green (environment) to Blue (sustainability) to Purple (purpose + people). Tomorrow’s successful PurPle companies and brands will be the ones that work collaboratively with communities, governments, customers and organizations to co-create solutions to the world’s toughest problems. Moving from corporate social responsibility to collaborative social innovation will drive more rapid and meaningful change in society and in business because with collaboration and co-creation comes shared value and a mutually beneficial shared purpose in society.

MSLGROUP’S new PurPle offering is grounded in the new triple bottom line: purpose, participation and performance by putting people at the center of its proprietary strategic communications process that unlocks a company’s true north, ignites movements in society and drives shared value for the company and its stakeholders and communities it serves.

Content from this campaign

The Importance of Defining Your Brand Purpose
How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyze your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com...
Mar 25, 2013 1:15 PM ET
Video: What Does PurPle Mean To You?
Let’s talk about the future of purpose-inspired marketing and how we are going to evolve in business and society. Our experts Kiva Starr, Scott Beaudoin and...
Mar 14, 2013 10:15 AM ET
Purpose within the Marketing Mix - Three Ways to Engage Your Target Audience
There is no doubt that Purpose is the fifth "P" within the marketing mix today. A brand's purpose should define not what product or service they sell but the higher order of why they exist in society. More and more brands are realizing the importance of acting as purposeful, values-driven organizations, living that purpose through all they do and communicating it through all they say,...
Aug 3, 2012 1:45 PM ET
People - The Power Behind Purpose
Our North America team had a fabulous time in the Windy City at Cause Marketing Forum 2012 this month where we launched our new global offering - PurPle - which brings together our expertise and experts from around the world within various aspects of...
Jun 22, 2012 3:30 PM ET
MSLGROUP Launches New Global Offering, PurPle (Purpose + People)
Scott Beaudoin, Global Director, PurPle, MSLGROUP Today is an important day for us at MSLGROUP. After years of award winning innovation in cause marketing, sustainability and CSR, and many months of planning, we launch our new global offering, PurPle (Purpose + People). Here’s why...
May 30, 2012 1:00 PM ET