PurPle: Purpose + People

PurPle: Purpose + People

What it means to be a good corporate citizen has changed from Green (environment) to Blue (sustainability) to Purple (purpose + people). Tomorrow’s successful PurPle companies and brands will be the ones that work collaboratively with communities, governments, customers and organizations to co-create solutions to the world’s toughest problems. Moving from corporate social responsibility to collaborative social innovation will drive more rapid and meaningful change in society and in business because with collaboration and co-creation comes shared value and a mutually beneficial shared purpose in society.

MSLGROUP’S new PurPle offering is grounded in the new triple bottom line: purpose, participation and performance by putting people at the center of its proprietary strategic communications process that unlocks a company’s true north, ignites movements in society and drives shared value for the company and its stakeholders and communities it serves.

Content from this campaign

A Year of PurPle (Purpose + People)
It's no secret that now more than ever, companies need to stand for something - they need a greater purpose that drives both business and social goals. That's why we've spent the past year creating purpose-inspired programs and working with our industry's top leaders to develop the latest best practices that will move the needle on some of the most pressing societal issues, while delivering...
Aug 16, 2013 12:30 PM ET
PurPle: A Year in Review
This week as we kick off our role as title sponsor of the Cause Marketing Forum 2013, we would like to take a moment to look back on the last year and reflect on all of the tremendous change and growth that it is has brought for PurPle (Purpose + People). In May 2012, at last year’s Cause Marketing Forum, MSLGROUP launched PurPle – a new global offering aimed at helping business leaders...
May 29, 2013 2:30 PM ET
Living the Mission: Connecting People, Purpose & Performance
A non-profit is – by definition – a purpose-driven organization. But how do you create shared values that rally and align influencers and employees? Communications leaders from more than 15 leading non-profits explored the issue this week at a special MSLGROUP Great Minds event. As competition for dollars intensifies, smart organizations have shifted from simply pushing...
May 17, 2013 2:45 PM ET
Cause Talk Radio: MSLGROUP's Scott Beaudoin Discusses New PurPle Index and How Brands Can Benefit
MSLGROUP’s Scott Beaudoin chats with Cause Talk Radio hosts Megan Strand and Joe Waters about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot...
Apr 12, 2013 12:45 PM ET
Walmart Tops MSLGROUP’s Global Fortune 100 ‘PurPle’ Index
Click here to view the infographic
Apr 2, 2013 2:15 PM ET