National Coffee Day 2018

Americans drink a LOT of coffee — more than 400 million cups each day. Meanwhile, more and more people across the globe are drinking coffee as consumption grows in China, India, and beyond. This has led to the development of a vast commodity market worth $200 billion each year — one that will at least double by 2050, according to World Coffee Research. So, it may come as a surprise that amidst this prosperity, coffee farmers are facing a crisis that threatens their basic livelihoods.

Saturday, September 29th is National Coffee Day and Fair Trade USA, the leading certifier of Fair Trade products in North America, has launched its #JUSTONECUP campaign to remind coffee drinkers of the the importance of choosing Fair Trade.