Everything You Need to Know About Sustainability in the Tire Industry

Everything You Need to Know About Sustainability in the Tire Industry

Approximately 120 million electric vehicles will be on the road in the U.S., China and the European Union by 2030, moving us closer to a net-zero transportation future, according to research from McKinsey & Co. Still, electric and gasoline-powered vehicles have one thing in common: They need tires. 

Made from natural and synthetic rubber, metal, and other materials, tires help make transportation and logistics possible—from personal and municipal vehicles to long-haul trucks and earthmoving equipment. We currently have no alternative for tires, making it all the more important to address sustainability challenges within their lifecycle. 

Since 2005, global tire manufacturers have come together under the World Business Council for Sustainable Development’s Tire Industry Project (TIP) to research any potential human health and environmental impacts associated with tires through their lifecycle. In this series sponsored by TIP, we’ll take a closer look at some of the most important challenges within the tire lifecycle and how industry is collaborating with other stakeholders on solutions. 

Content from this campaign

The U.S. Tire Industry Seeks to Better Understand and Mitigate Road Wear Particles
In addition to supporting a vehicle’s weight, absorbing impacts and withstanding weather conditions, tires are a car’s only connection to the road — and as such are essential to vehicle safety and performance. But that critical grip also leads to abrasion of both the tire and the road surface, producing tiny debris called tire and road wear particles, or TRWP. ...
Jun 24, 2022 10:35 AM ET
Standardized Key Performance Indicators Help the Tire Sector Support the SDGs
When most people hear about the auto industry and environmental issues, they think of electric vehicles or tailpipe standards. Tires are often left out of the conversation, but the industry is proactively working to change that. Last year, the Tire Industry Project (TIP), a voluntary CEO-led sustainability collaboration under the umbrella of the World Business Council for Sustainable...
May 3, 2022 11:00 AM ET
Next Stop for the Tire Industry: The Circular Economy
Tires may not be the first commodity that comes to mind when imagining a circular economy. Their numbers are hidden in plain sight. Globally, approximately 1 billion tires reach the end of their lives each year, and the potential consequences of discarding, stockpiling and dumping tires can...
Jan 11, 2022 9:30 AM ET
Tire Manufacturers Collaborate to Accelerate Progress on the SDGs
Following on the heels of the forest, chemical, electric utilities, and oil and gas industries, the tire sector is the latest to come together under the auspices of the World Business Council for Sustainable Development (WBCSD) to develop a roadmap for how it can work to support the U.N. Sustainable Development Goals (SDGs).   With...
Dec 8, 2021 9:15 AM ET
Rubber Industry Platform Aims to Halt Deforestation, Protect Human Rights
Palm oil, cocoa, soy, bananas … and rubber? Despite a lower profile, natural rubber is a widely traded tropical global commodity. Approximately 13.8 million tons of natural rubber was produced in 2019, with Indonesia, Malaysia and Thailand being the top producers. But until recently, there was...
Apr 1, 2021 10:00 AM ET