Every Action Counts: Breaking Down Barriers and Promoting Inclusion

From promoting inclusion and inspiring future leaders to helping communities in need and protecting the environment, Every Action Counts is our pledge to put our people and planes to work for the greater good.

Videos from this campaign

Content from this campaign

Responsible Business & Employee Engagement

A Boy With Autism Wouldn't Sit Still on a United Airlines Flight. So Crew and Passengers Stepped in to Help.
Just before leaving, the off-duty flight attendant who was sitting across from them gave Gabriel a hug and a handwritten note in which she commended her for her strength. "You and your family are loved and supported," reads the note.

Diversity & Inclusion

Recognizing Our Commitment to LGBTQ+ With Stonewall Ambassador Program Induction
From being the first U.S. airline to fully recognize domestic partnerships in 1999, to becoming the first U.S. airline to offer non-binary gender options throughout all booking channels earlier this year, we continue to thrive in our efforts toward equality and inclusivity.

Diversity & Inclusion

United Airlines Flies 787 Dreamliner With All-female Crew to World's Largest Airshow
Today, United flew a Boeing 787-8 Dreamliner crewed exclusively by women to the largest airshow in the world, EAA AirVenture in Oshkosh, WI, to symbolize the airline's commitment to supporting women in aviation.

Diversity & Inclusion

Love Flies With Us: Celebrating the 50th Anniversary of the Stonewall Riots in NYC
Today, we became the first public company to be inducted into Pride Live's Stonewall Ambassador program in recognition of our commitment to LGBTQ+ equality.

Philanthropy & Cause Initiatives

Fun, Festive and Fierce: Our First Drag Queen Brunch in Chicago
It was our first-ever MileagePlus Exclusives Drag Queen Brunch in Chicago. To attend the event, participants donated their miles to The Trevor Project, a nonprofit that provides intervention and suicide prevention services for LGBTQ youth.

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