Earthwards®: Moving Toward a Healthy Future

Earthwards®: Moving Toward a Healthy Future

At Johnson & Johnson, our top priority is health—health of people and the planet. That’s why we set aggressive corporate wide goals to reduce our environmental impact, outlined in our Healthy Future 2015 goals. To this end, we established the proprietary Earthwards® process for developing and marketing greener products through lifecycle analysis. Every Earthwards® recognized product must achieve a greater than 10 percent improvement in at least three of the seven goal areas: 

  • Materials used
  • Packaging reduction 
  • Energy reduction 
  • Waste reduction
  • Water reduction
  • Positive social impact or benefit
  • Product innovation

Earthwards® refers to a process; it is not an ecolabel. At Johnson & Johnson, we recognize that environmental stewardship is not just good for the people and the environment, it’s good for business.

Below is a research study, commissioned by Johnson & Johnson: The Growing Importance of More Sustainable Products In The Global Healthcare Industry

To learn more about products that have received Earthwards® recognition click here.

Videos From This Campaign

Content from this campaign

EARTHWARDS: Moving toward a Healthy Future – Continuous Greener Improvement on Our Products
At Johnson & Johnson, we recognize the importance of caring for the environment as do our consumers. Given this, in 2009, Johnson & Johnson introduced EARTHWARDS™, a process that helps the product teams at our operating companies assess the environmental and social impacts across a product’s full life...
May 20, 2011 7:00 AM ET
Celebrating Sustainability on Earth Day at Johnson & Johnson
From Al Iannuzzi, Senior Director, Worldwide Health & Safety, Johnson & Johnson Today marks the 41st annual celebration of Earth Day, a day to celebrate our environment and focus on creating a greener planet. Here at Johnson & Johnson, we are joining the one billion people around the world celebrating this...
Apr 22, 2011 12:25 PM ET


  • 1
  • 2