Calling Teen Filmmakers: Toyota and Discovery Launch Safe Driving PSA Challenge

Now in its sixth year, Toyota and Discovery Education have kicked off the 2018 TeenDrive365 Video Challenge, inviting 9-12 grade students to submit an original 30-60 second Public Service Announcement for teens about safe driving habits.

The grand prize includes $15,000 cash and the opportunity to work with a Discovery Film Crew to re-shoot the entry video into a TV-ready PSA. Teens can register and submit their entries today through February 28, 2018 at TeenDrive365inschool.com.

This year, a panel of judges comprised of community leaders, educators, communications experts and Toyota representatives will convene to select challenge winners. The top ten finalists’ videos – some amusing and others more serious in tone – will help communicate the importance of maintaining safe driving habits and avoiding fatal distractions while behind the wheel.

This year’s challenge grants include:

Grand Prize: $15,000 and the chance to work with a Discovery film crew to reshoot the winning video as a TV-ready PSA;

Second Place: $10,000;

Third Place: $7,500;

Fourth through Tenth Places: $2,500 each;

Four Regional Prizes: $1,000 each; and

One People’s Choice Prize: Selected online through public vote, $5,000 and a trip to attend a taping of a show that airs on Discovery Communications’ Velocity Network.

For more information about the TeenDrive365 Video Challenge or to watch winning videos from the 2016-2017 challenge, visit TeenDrive365InSchool.com.