CA Technologies Energy & Sustainability Perspectives Blog: Who Are My Stakeholders and Should I Care?

Jun 7, 2010 3:15 PM ET

By Terrence Clark, SVP & GM of CA ecoSoftware

Terrence Clark, SVP & GM of CA ecoSoftware at CA Technologies, writes about the importance of stakeholder communication in his latest blog post on the Energy & Sustainability Perspectives blog.  Pulling from recent headlines in The Wall Street Journal - one about BP and its efforts in the gulf and the other on Nestle and its bottled water business - Terrence notes that stakeholder engagement is a critical element in corporate sustainability programs, calling out that "many companies talk about it, some companies pay lip service to it, and others actually use it to help guide their business strategy."

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