Business and Community: A CSR Love Affair for Valentine's Day

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Feb 10, 2011 9:36 AM ET

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Compa…

Valentine's Day is generally celebrated by personal relationships and uncelebrated in the business world.  However, as most leading sustainable business strategists know, challenging assumptions leads to innovative insights.  Using Valentine's Day as a means to engage with key stakeholders is just that endeavor: leveraging a traditional medium with a sustainable twist.  Why not celebrate Valentine's Day as a means to share and connect with stakeholders in the community?  

One sustainable business strategy is to partner with suppliers, customers, and employees to collectively contribute to the local community for a common cause.  As noted in our business sustainability programs, these kinds of partnerships lead to beneficial back scratching.  Organizations working together allow sustainability plans to synergize in a way neither organization can achieve on its own and also powerfully contribute on a local level.    Another option?   Corporate volunteering.   Engaging employees in corporate volunteer programs transforms the corporate vision into tangible, qualified action.  By tying corporate sustainability initiatives to day to day processes, it makes a corporate sustainability plan more personable to an employee and helps employees to identify their role in corporate responsibility.   The vision is experienced differently with an emotional link formed between the employee, the organization, and community. Click here to continue reading.



Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".