Breckenridge Brewery Raises $100,0000 for National Parks Conservation Association With Completion of 'In Good CO.' Campaign

1% of profits from all beer sold across the U.S. this summer benefited NPCA
Oct 7, 2021 2:55 PM ET
Breckenridge Brewery presents NPCA with a donation for $100,000.

LITTLETON, Colo., October, 7 2021 /3BL Media/ - Breckenridge Brewery is proud to announce the completion of the In Good CO. campaign, which kicked off in April and ran all summer long. Breckenridge Brewery donated 1% of profits from all beer sold this summer to the National Parks Conservation Association (NPCA). The campaign was a success, raising $100,000 for the organization, and the Breckenridge Brewery team proudly presented the NPCA team with a check at a celebration at the Farm house in Littleton on September 25th. 

“We are thrilled to continue to support the NPCA for the third year running knowing these funds will help protect Colorado’s great outdoors now and for future generations,” said Todd Usry, President of Breckenridge Brewery. “Breckenridge Brewery has a deep appreciation for the outdoors, and this partnership helps protect our shared mission of keeping our public lands protected.” 

The funds raised through In Good CO. will support NPCA’s efforts to help fight threats to our national park lands, air, water and wildlife, and ensure these iconic places are protected and preserved.

“We are incredibly proud of our partnership with Breckenridge Brewery, which has been instrumental in bringing the importance of national park protection to new audiences this year,” said Theresa Pierno, President and CEO for the National Parks Conservation Association. “In addition to this $100,000 donation, Breckenridge Brewery speaks out on behalf of our parks when it matters most, and the cumulative impact of our partnership will help ensure future generations can enjoy these special places as we do today.”

Additionally, NPCA will host a virtual Park Talk on Wednesday, October 13th at 4pm ET and will be taking a deeper look at how NPCA’s ongoing, national efforts to protect public lands come to life, using Breckenridge Brewery’s home, Colorado, as the backdrop for our discussion. The chat will include NPCA’s Colorado-based Matt Kirby and Tracy Coppola, as well as Breckenridge Brewery's Todd Thibault. By the end of our discussion, listeners will know how NPCA’s current park protection priorities come to life across the nation.

About Breckenridge Brewery

Breckenridge Brewery opened its doors in 1990 in the ski town of Breckenridge, Colorado. What started as a small brewpub has grown into one of the largest breweries in the U.S. The original brewery still serves its craft beer and delicious pub fare at high altitude. The production brewery outside of Denver sends beer to 49 states and offers tours, dining and a welcoming Colorado beer garden experience. With a focus on balanced, approachable, and interesting beer, the brewery’s portfolio contains classics like Vanilla Porter, Avalanche Amber Ale, Agave Wheat, Strawberry Sky, and Hop Peak IPA, along with a variety of specialty beers that include seasonals, barrel-aged beers, the Brewery Lane Series, and a nitrogen-charged canned series. Visit for more information.

About National Parks Conservation Association

Since 1919, the nonpartisan National Parks Conservation Association has been the leading voice in safeguarding our national parks. NPCA and its more than 1.6 million members and supporters work together to protect and preserve our nation’s most iconic and inspirational places for future generations. For more information, visit