BJ’s Wholesale Club Introduces Organic Chicken from Perdue®
Product is BJ’s first organic protein option available in club
Westborough, Mass., April 22, 2015 /3BL Media/ - BJ’s Wholesale Club, Inc. announced today the expansion of its organic assortment to include PERDUE® HARVESTLAND® fresh organic chicken. To meet its Members’ growing interest for healthier choices, BJ’s is offering its first organic protein in all clubs that includes organic whole chicken, boneless breasts, and boneless thighs.
“With our ever-growing selection of premium, top-brand organics, BJ’s is excited to offer our Members a new item to complete their weekly shopping list,” said Jim Pereira, fresh meat buyer at BJ’s Wholesale Club. “The organic chicken continues a valued partnership we’ve had with PERDUE® HARVESTLAND®, which has been a No Antibiotics Ever program since 2007. With this addition, we are meeting our Members’ need for great value on more organic options in all of our clubs.”
Even with a strong PERDUE® HARVESTLAND® program, the conversion to organic is not an easy one. “We started with all of the requirements from day one of our PERDUE® HARVESTLAND® chicken,” Pereira added. “Then we required that it meet the certified USDA Organic criteria. These birds must also be processed separately from non-certified chicken.”
“We’re very excited to bring to BJ’s Members USDA certified organic chicken under the trusted PERDUE® HARVESTLAND® brand,” said Gudjon Olafsson, Director of Marketing at Perdue. “Our organic chickens are raised free-range on certified-organic farms. They’re fed an exclusively organic diet, including non-GMO grain grown without chemical fertilizers, pesticides or herbicides. Of course, they're never, ever given antibiotics, even in the egg. And they're processed in our certified-organic facilities. BJ’s Members can have full confidence in the USDA Organic seal on PERDUE® HARVESTLAND® chicken.”
In addition to chicken, BJ’s Organic Program offers USDA certified organic produce, bakery, and dairy items that represent more than 150 organic products in club – the most of any warehouse club. BJ’s plans to introduce other exciting certified organic options this month such as the Wellsley Farms Organic Greek Yogurt. BJ’s will also bring more organic options throughout this year including expanded certified organic produce and traditional grocery items. BJ’s offers a growing assortment of organics, including certified organic proteins on www.bjs.com, too.
About BJ’s Wholesale Club
Headquartered in Westborough, Massachusetts, BJ's is a leading operator of membership warehouse clubs in the Eastern United States. The company currently operates 207 clubs in 15 states.
BJ’s provides a one-stop shopping destination filled with more top-quality, leading brands including its exclusive Wellsley Farms and Berkley Jensen brands, which are all backed by BJ’s 100% money-back guarantee; more fresh foods from USDA Choice meats to premium produce to delicious organics in many supermarket sizes; and more great value and amazing savings every day. BJ’s is also the only membership club to accept all manufacturers' coupons and for greater convenience offers the most payment options.
About PERDUE® HARVESTLAND®
The PERDUE® HARVESTLAND® Brand was born in the rich farmland of Western Kentucky, out of our desire to provide food that’s pure and simple, like our ancestors would have eaten -- and the belief that all families deserve to eat well. We joined with selected farm families to give consumers a more authentic connection to their food, while abandoning the common practices of administering antibiotics to farm animals and including animal by-products in feed. That commitment to food consumers “can really feel good about” extends to the preparation of all PERDUE® HARVESTLAND® products; we use the fewest and only simple ingredients.
We’ve since grown to include no-antibiotics-ever chicken, turkey and pork and USDA-certified organic chicken, all raised by farm families who understand respect for animals and the land go hand-in-hand with healthy eating.
For more information, visit www.harvestlandbrand.com