Beyond Philanthropy Releases "Value² - Social Innovation for Business and Society"
Certified B Corp Beyond Philanthropy releases feasibility analysis of the "Base of the Pyramid" (BOP) concept in Germany
Beyond Philanthropy and Social Impact, supported by the BMW Foundation Herbert Quandt, conducted the study “Value² - Social Innovation for Business and Society” analyzing the potential of the so-called Base of the Pyramid (BOP) concept in Germany. Developed in 2002 by C.K. Prahalad, the BOP concept is based on the idea that businesses integrate low-income households as customers, suppliers or intermediaries in their value chain.
The concept was originally conceived for emerging markets and developing countries. However, over the last couple of years, several European countries, such as France, Belgium, and the Netherlands, have begun to use the BOP as well.
Given the fact that there are also more than 16 million people threatened by poverty and social exclusion in Germany, exploring how the BOP concept can create societal and corporate value in Europe’s largest economy is at the center of Value².
Read and download the Executive Summary and full report here: http://cecp.me/2BTeytt