Be Green Packaging Wins Best Product Design at Justmeans Social Innovation Awards For Collaboration With Gillette

May 2, 2012 5:55 PM ET

(3BL Media) Boston, MA – May 2, 2012 – On Wednesday, April 25th Justmeans officially announced the winners of the 2012 Social Innovation Awards naming Be Green Packaging, LLC as the recipient of the Best Product Design award.  Be Green received the award for its work with Gillette on the design and development of the new Fusion ProGlide Razor packaging.  The Fusion ProGlide trays, which are composed of a proprietary blend of plant fibers, reduced cost and material weight while maintaining Gillette’s distinctive product packaging.

The Justmeans Social Innovation Awards competition brought together over 130 organizations from 17 countries in pursuit of nine awards across a variety of categories related to corporate social responsibility and sustainability.  The judges’ panel at this year’s event included top CEOs, sustainability professionals, journalists, editors and visionaries with established expertise in the burgeoning field of corporate social responsibility and its many incarnations.  Entries in the Best Product Design category were evaluated based on criteria related to innovation in product design and efficiency, and how that translated to maintaining sustainability throughout the product’s lifecycle.

“The Fusion ProGlide pack was the result of an amazing collaboration between Be Green and Gillette,” stated Justin Faerman, Director of Media and Marketing at Be Green, who attended the awards ceremony on behalf of the company. “We are excited to have won this award and are glad to see the packaging being recognized for the innovation it represents.  We’re taking plant fiber technology to areas it has never been before.”

The Justmeans award is the second major design award that the Fusion ProGlide tray has won; the other being the DuPont Diamond Award for Packaging Innovation received in July 2011.

Be Green’s proprietary technology allows it to create a wide range of consumer, industrial, and food grade packaging from a blend of non-food plant fibers.  These fibers are formed into an array of shapes and sizes using advanced moulding processes that can be adapted to meet nearly any specification.  Be Green maintains a long list of eco-social certifications from independent, third party organizations such as the Cradle to Cradlecm Products Innovation Institute, the Biodegradable Products Institute, Western Michigan University’s Recycling Pilot Program, the Non-GMO Project, and the USDA BioPreferred Program, among others.


About Be Green Packaging
Be Green Packaging LLC, based in Santa Barbara, Calif., manufactures and distributes Cradle to Cradlecm certified, tree-free, compostable and recyclable packaging for the food and consumer packaging industries. The company’s products are made from annually renewable plant fibers that are safe for people and healthy for the planet. For more information about the company, please visit

About Proctor and Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®.  The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Justmeans
Justmeans, a subsidiary of 3BL Media, is a leading source of information and connections for the sustainable business industry. Founded in 2008, the company’s online community of practitioners, investors, journalists, activists, and students has rapidly grown to 250,000 registered users. Additionally, Justmeans provides content and distribution consulting for companies committed to social and environmental performance, maintains a listing of sustainability jobs and events, and produces the Justmeans Social Innovation Awards.