BBMG Names Samantha Wilson as Managing Partner

Former Wolff Olins Global Principal to focus on uniting business growth and positive impact
Nov 1, 2017 1:45 PM ET

NEW YORK, November 1, 2017 /3BL Media/ – Brand consultancy BBMG today announced the appointment of Sam Wilson as Managing Partner. Wilson joins BBMG after 23-years at Wolff Olins, where she most recently served as a Global Principal and was responsible for helping multinational clients create category defining brands, including AOL, Fidelity, GE, Google Fiber, Product (RED), Spotify, Target, Turner Broadcasting, Unilever and USA Today. Wilson will lead BBMG’s brand strategy, design and social innovation practices across offices in Brooklyn and San Francisco.

“We are thrilled to welcome Sam to BBMG. At a time when consumers are yearning for brands to stand for more than the products they sell and have a positive impact in society, Sam brings incredible experience helping the world’s most iconic brands re-imagine their reason for being and create value for consumers, employees and the world,” says Raphael Bemporad, BBMG’s Founding Partner. “As a firm dedicated to ‘building brands for humans,’ Sam is the ideal person to lead our team in creating brands that are relevant to a new generation and resilient for the fast, transparent and volatile world we live in today.”

“I am delighted to join a team of awesome people who share my values and who are doing the kind of work that really matters to me,” Wilson explains. “I look forward to working with clients who are genuinely trying to rethink how they do business in the world and be the vanguard for the next generation of companies. Doing good is good business, but helping organizations to think and do differently is no easy task. This team has the skills and potential to do that in a way no one else could.”

About BBMG:

BBMG is a brand and social innovation consultancy dedicated to creating business growth and positive social impact. With a team of strategic creatives and creative strategists, culture experts and design thinkers, the firm helps organizations re-invent categories, deliver fearless work on the issues that matter and commercialize social impact by placing humanity at the center of business. Recent clients include Eileen Fisher, Estée Lauder, Nike, The North Face, Samsung, Target and Walmart, as well as non-profit organizations such as Acumen Fund, ASPCA, Dalio Ocean Initiative, Ford Foundation, Giffords, Planned Parenthood Federation of America and Rainforest Alliance. To learn more about how the firm builds brands for humans, visit