Avoid the Traps of the Sustainability Waiting Game

Blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Sep 10, 2010 10:35 AM ET

Taiga Company Blog

Does your company take the lead in its industry, or does your business typically wait to see how the competition responds before taking action?  In our sustainability consulting, we find business leaders, especially in these challenging economic times, are often leery to over commit resources and capital.  While this may seem like the safe play, chances are the company may be actually increasing business risk and directly affecting the competitive position of the organization.

From our experience, we find the key to long-term business sustainability is often a willingness to take self motivated action.  By proactively reevaluating your organization’s internal processes and business strategies, you are taking a step in the direction self determined change.  If left to respond to the actions of others or in response to external circumstance, you may be unknowingly be falling behind not only the competition but the overall direction of business.
 
In a recent article, sustainable ‘inaction’ is examined as a true business risk facing many passive organizations.  While regulatory and economic risks have been on the radar for a long time, the business world is now evaluating business sustainability from a broader strategic perspective. 
 
Leading businesses are taking the opportunity to rework traditional business practices and models to position themselves in a more favorable position for the future.  These businesses are now including environmental and social impacts in the profitability equation.  Putting on their ‘green’ glasses, today’s leaders are addressing some basic business sustainability questions: click here to continue reading.
 

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

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