Apple Sets New Standards in Sustainable Electronics: Greenpeace Report

by Vikas Vij
Sep 8, 2014 5:00 PM ET
Campaign: CSR Blogs


The aggregate energy footprint of the global electronics industry continues to rise, posing a serious challenge to the environment. Electronics manufacturers around the world, as a category, have not yet addressed this urgent issue in a comprehensive manner. In its present form, the consumer electronics industry, with its global, subcontracted supply chain, remains generally unsustainable, and its products generate high amounts of hazardous e-waste.

However, Apple is demonstrating a renewed commitment to putting transformational energy goals and strategies in place. Apple has shown an increasing willingness to invest in green innovation in order to produce toxic-free gadgets made using renewable energy, and to engage in the responsible sourcing of materials. These are the findings of a new report from Greenpeace, an international environmental group.

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Vikas is a staff writer for the Sustainable Development news and editorial section on Justmeans. He is an MBA with 20 years of managerial and entrepreneurial experience and global travel. He is the author of "The Power of Money" (Scholars, 2003), a book that presents a revolutionary monetary economic theory on poverty alleviation in the developing world. Vikas is also the official writer for an international social project for developing nations "Decisions for Life" run in collaboration between the ILO, the University of Amsterdam and the Indian Institute of Management.