CSX’s community investment strategy is supported by a strong group of nonprofit partner organizations who are equally committed to addressing real community needs across four focus areas: Safety, Community, Environment and Wellness. This week, our spotlight is on an organization that provides critical support to communities when they need it the most: The American Red Cross.

In partnership with the National Centre for Biological Sciences (NCBS) in Bangalore, India, National Geographic photographers helped organize and lead a workshop for early career biologists interested in sharing their work through photography. The Shoot for Science workshop, funded by National Geographic Society and run by science photographers Anand Varma and Prasenjeet Yadav, ran for 8 days at NCBS in February 2017 and brought together a cohort of 16 Indian research fellows, Ph.D. candidates, and post-docs to study the art of storytelling in science.

Take action during National #RebuildingMonth!

Millennials are one of the most talked-about demographics in the marketing industry. With over $600 billion in annual spending power, they are a major force driving our economy. “How to market to millennials” is a catch-phrase Connect360 Multimedia hears many times over from nonprofits. But marketing to millennials doesn’t have to be hard, just focused.

At the Annual General Meeting of SCA, the company’s shareholders voted in favor of the Board of Director’s proposal to split the Group into two listed companies. One of these will continue to operate as SCA, an efficient and well-invested forest products company that will include the forest products operations and all forest land currently owned by the Group.

In March, Sands Bethlehem hosted its first Sustainable Foods Workshop in conjunction with Las Vegas Sands’ Global Sustainability Program. Six major food and beverage suppliers participated by discussing their company sustainability practices, while providing insight during a roundtable discussion on a myriad of sustainability topics, including trends they’re seeing and challenges they are experiencing.

It’s a common misconception that the bigger and more complex a pro bono initiative is, the higher the impact will be for nonprofits, your employees, and the company itself. In fact, the biggest determinant of a program’s impact is not its scale or complexity but the quality of the match between employees’ expertise and nonprofits’ needs. Great pro bono initiatives have one thing in common – the right support for the right nonprofit at the right time.