The New Holland Construction plant in Contagem, in Minas Gerais state, Brazil, reached its ambitious target of Zero Landfill by treating 100% of its waste. The project, started in 2016, went through a feasibility study of various alternatives to ensure the environmentally correct choice was made: either through recycling or composting, and was then implemented in phases. The initiative was based on CNH Industrial’s World Class Manufacturing (WCM) philosophy, which seeks zero losses together with the methodology of the 5R Pyramid - refusing of waste (reverse logistics), reduction, reuse, recycling and recovery.