Brand Advocacy vs Aspiration in the Trump Era

​Like few times in our history, brands and businesses are facing a profound moment of challenge and change. Trust has never been lower. Expectations have never been higher. And in our new political and cultural reality, there’s no middle ground and there’s no place to hide.

At BBMG, we believe the only way for brands to remain relevant and resilient is to put humanity first. Based on our global research into Aspirational and Advocate consumers, we’ve identified two paths for using the power of brand to fight injustice and create the good life.

If you’re ready to authentically inspire fans, mobilize champions and win in this new era, it’s no time for fear. It’s time to be brave.

Does Your Company Offer Adoption Benefits? We Want to Celebrate You!

In just a few days, the Dave Thomas Foundation for Adoption will launch its 2018 Best Adoption-Friendly Workplace survey. This survey measures the financial reimbursement given to employees who adopt, paid time off to employees who adopt as well as any benefits given to employees who are foster parents.

Can a Shipping Container Increase Access to Hands-on STEM?

Designing STEM outreach programs for K-12 classrooms often becomes a balancing act between ambitious goals and limited resources. Scientific equipment is just one kind of resource, but one that is unavailable to many schools. Time is a less obvious resource, but time away from classroom curriculum is becoming increasingly hard for teachers to justify with their administrators. And personal access to relevant experts – face time with actual scientists – is a resource that many programs don’t even get to add to their wish lists.

WEBINAR | Schneider Electric to Host Deep-Dive Discussion About Science-Based Targets with WWF and HP

Join Alexander Liedke with WWF as he discusses the SBTs Initiative, and HP as they provide an overview of their SBTs journey, including how they secured internal buy-in, overcame challenges, and their plan to meet targets through strategies like renewable energy.

De Beers Group Provides a Solution for a School's Crowded Classrooms

The mine sent in a lowbed truck and crane and partnered with local contractors to transport unused mobile classrooms from Alldays High School to the nearby Alldays Primary School in Limpopo Province, saving the school R150,000, which is what it would otherwise have cost to move them.

Meet Amgen Scholars Alumni Andrea Pérez González From Universidad Francisco de Vitoria

"Although I had no previous research experience, Dr. Hugh Robinson gave me the opportunity to do my project on electrophysiological properties of small-cell lung cancer.”

National Grid to Present the “Not Impossible Ignition Award” to OffGridBox

National Grid will recognize OffGridBox with the “Not Impossible Ignition Award” at CES® (Consumer Electronics Show) in Las Vegas on January 11, 2018. The Not Impossible Awards celebrate the work and stories of people who exemplify innovation in technology. OffGridBox is a modular, compact unit that provides renewable energy and treated water in off-the-grid areas. They will be one of five recipients to receive the award and the only business recognized for their strides in the energy industry.

Alliance for Community Tree Groups Are Dedicated to Improving the Livability of Towns and Cities Through Tree Planting

Local impact happens when community-based tree planting organizations create projects that involve citizens, schools, churches, and government. This is the work of the 125 members of the Alliance for Community Trees program. This is the work of the 125 members of the Alliance for Community Trees program. for Community Trees program.

Expert Interview With Sam Huston, Water and Sanitation Expert

Sam Huston is Chief of Party for Tetra Tech’s U.S. Agency for International Development (USAID) Water Supply, Sanitation, and Hygiene Financing (WASH-FIN) project, which focuses on closing financing gaps to achieve universal access to water and sanitation services. Sam has 15 years of experience working in the WASH sector, with expertise in infrastructure financing, utility reform, and water-related conflict issues in Africa, Asia, the Caribbean, and the United States.