For years, those working in the water industry have realized a truth that is now reaching a broader audience – water is woefully underpriced.
There is a renewed focus on the price of water infrastructure, prompted in part, by declining consumption, according to Ann Bui, Managing Director for water services in Black & Veatch’s management consulting business. As efficient water appliances have become more prevalent, consumption per capita has decreased. Conservation efforts in areas where water scarcity is a major concern have further pushed the decline.