Sometimes ideas are hatched and shared in the most fortuitous places — and you don’t even know it. It all began when one of my team members and I were at our first Global Communicators Conference in Wiesbaden, Germany, following the acquisition of the company that we had been working for. It was an awe-inspiring experience, mainly because our new company — Merck KGaA, Darmstadt, Germany — was launching a completely new brand and this was one of the first internal events to showcase the new look, feel and messaging. In light of this new approach, we formed teams to come up with new ideas that supported our new brand. Daniel Sherling, the auteur of this novel concept, shared his concept of creating a mobile science lab out of a shipping container that could address the need we saw around acc